Year
2025
Client
Ashcall
Category
Commercial – Telecom / Action Concept
PROJECT Duration
1 month
To create a cinematic and adrenaline-filled spot, illustrating the telecom market as a ruthless F1-style race, where the key to victory is using Ashcall’s superior service. The challenge was to match the visual intensity of a real Grand Prix, while maintaining clarity and brand message.
A visually stunning and dynamic commercial, filled with speed, overtakes, and a final explosive boost that brings Ashcall to the finish line. The metaphor proved impactful and accessible, presenting the brand as bold, competitive, and performance-driven.
AI was used to generate ultra-realistic F1 visuals, simulate high-speed motion, track shots, and dynamic lighting. It also enabled creative freedom in camera angles and race choreography, delivering a thrilling, cinematic experience on a controlled budget impossible through traditional means.
