April 13, 2026
Year
2026
Client
ISHAY RIBO
Category
Music Video Pitch
PROJECT Duration
1 month
To create a pitch-ready visual concept for Lo Lehinam — a song rooted in Jewish texts, from Tractate Makkot to Deuteronomy — by translating theological ideas into cinematic imagery: the yetzer hara, Rabbi Akiva's laughter at the foxes, and the conviction that every struggle carries meaning.
A visually unified concept built around a recurring black Friesian horse, a fox in the stone arches of Jerusalem, and a glowing teal-coral orb — each image anchored in the song's text. The pitch was submitted for the official video production. It was not selected.
AI made it possible to build an entire cinematic theology in days — no crew, no locations, no budget — while maintaining visual consistency across every frame. It enabled fast iteration on symbolism, atmosphere, and narrative arc, delivering a text-rooted, emotionally precise concept with the weight of a full production.
