May 13, 2025

May 13, 2025

Million Dollar Ugly

When money makes anything desirable.

Million Dollar Ugly

When money makes anything desirable.

Million Dollar Ugly

When money makes anything desirable.

💵 MILLION DOLLAR UGLY 💵

By blending the codes of luxury, advertising, and iconic film licenses, this project brings Freddy Krueger, Dobby, Elephant Man, Gollum, The Penguin, Nosferatu, Leatherface - and many others 9 back into the spotlight.

Their monstrosity doesn’t disappear. On the contrary, it is fully revealed - and yet, it becomes accepted, even celebrated, once wrapped in prestige, champagne, and dollar bills. 💲


💵 MILLION DOLLAR UGLY 💵

By blending the codes of luxury, advertising, and iconic film licenses, this project brings Freddy Krueger, Dobby, Elephant Man, Gollum, The Penguin, Nosferatu, Leatherface - and many others 9 back into the spotlight.

Their monstrosity doesn’t disappear. On the contrary, it is fully revealed - and yet, it becomes accepted, even celebrated, once wrapped in prestige, champagne, and dollar bills. 💲


💵 MILLION DOLLAR UGLY 💵

By blending the codes of luxury, advertising, and iconic film licenses, this project brings Freddy Krueger, Dobby, Elephant Man, Gollum, The Penguin, Nosferatu, Leatherface - and many others 9 back into the spotlight.

Their monstrosity doesn’t disappear. On the contrary, it is fully revealed - and yet, it becomes accepted, even celebrated, once wrapped in prestige, champagne, and dollar bills. 💲


Year

2025

Client

Internal Project

Category

Music Video - AI & Digital Art

PROJECT Duration

1 month
THE MISSION
THE MISSION
THE MISSION

To reinterpret iconic film characters through the lens of artificial intelligence, placing them in luxurious, ironic situations they were never meant for. The mission was to blend satire, pop culture, and high-end aesthetics to expose how AI can challenge visual norms—and reveal the uncomfortable truth: when wealth enters the frame, even the ugliest become desirable.

RESULTS
RESULTS
RESULTS

A striking and provocative AI-generated video that blends glamour and grotesque with unsettling elegance. The project resonated across creative communities, proving that AI can powerfully critique societal norms while delivering visually iconic and culturally relevant content.

WHAT A.I. BRINGS
WHAT A.I. BRINGS
WHAT A.I. BRINGS

AI generated the characters’ appearances, outfits, facial expressions, and environments, transforming iconic villains into luxury icons. It enabled consistent visual storytelling across scenes, blending realism and satire. The AI also amplified emotional contrast—preserving their monstrous traits while placing them in polished, aspirational settings that provoke both admiration and discomfort.


  • More Works More Works

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//FAQ

Concerns

Frequently

Asked Questions

01

What services do you offer?

02

Do you use only AI, or do you incorporate handcrafted elements?

03

Can I request revisions to the creations?

04

What about copyright and ownership of the creations?

05

What is the average turnaround time for a project?

06

How does your pricing work?

03

//FAQ

Concerns

Frequently

Asked Questions

01

What services do you offer?

02

Do you use only AI, or do you incorporate handcrafted elements?

03

Can I request revisions to the creations?

04

What about copyright and ownership of the creations?

05

What is the average turnaround time for a project?

06

How does your pricing work?
//FAQ

Frequently

Asked Question

What services do you offer?
Do you use only AI, or do you incorporate handcrafted elements?
Can I request revisions to the creations?
What about copyright and ownership of the creations?
What is the average turnaround time for a project?
How does your pricing work?

03

//FAQ

Concerns

Frequently

Asked Questions

01

What services do you offer?

02

Do you use only AI, or do you incorporate handcrafted elements?

03

Can I request revisions to the creations?

04

What about copyright and ownership of the creations?

05

What is the average turnaround time for a project?

06

How does your pricing work?

Let'S cre[ai]te

TOGETHER

Let'S cre[ai]te

TOGETHER

Let'S cre[ai]te

TOGETHER

Let'S cre[ai]te

TOGETHER